We are pleased to announce the relaunch of 1848 Store, following a comprehensive redesign and strategic revamp of our digital platform.
The renewed store is now live and accessible through our official store addresses:
Both domains lead to the same unified destination, reflecting a single vision, a single standard, and a more considered expression of the House.
A Thoughtful Redesign
This relaunch is not a change of direction, but a refinement of it. The new 1848 Store has been re-engineered to better reflect our values: clarity over excess, intention over trend, and longevity over immediacy.
The redesign introduces a more restrained visual language, improved navigation, and a streamlined purchasing experience—allowing each product, its story, and its craftsmanship to speak without distraction.
Continuity, Elevated
While the platform has evolved, the principles behind it remain unchanged. Rooted in Swiss heritage and shaped by disciplined design, every piece continues to be developed with deliberate intent. Some products are designed in Switzerland and produced in carefully selected ateliers abroad; all are governed by the same standards of quality, integrity, and restraint.
One Platform. Two Addresses.
The original 1848 Store was established at swiss1848.com, a domain that continues to serve as our official digital home. As part of this relaunch, we have also acquired 1848.store—a simpler, more intuitive address designed to improve accessibility, memorability, and overall user experience.
Both domains now resolve to the same platform, ensuring continuity for returning clients while offering a clearer and more direct point of entry for new visitors. This approach reflects our commitment to thoughtful design not only in our products, but across every touchpoint of the House.
Secure Payments, Seamlessly Integrated
As part of the platform revamp, we have strengthened our payment infrastructure through a strategic integration with Stripe, a globally trusted payment technology provider.
This partnership allows us to offer a secure, reliable, and frictionless checkout experience, while supporting a broad range of preferred payment methods, including:
- Major credit and debit cards
- Apple Pay
- Google Pay
- PayPal
The result is a faster, more flexible, and more intuitive payment experience—designed to meet the expectations of an international clientele while maintaining the highest standards of security and compliance.
Moving Forward
The redesigned 1848 Store marks an important step in the House’s ongoing evolution. The platform is now better positioned to support future collections, limited releases, and discreet collaborations—introduced thoughtfully, and only when they meet the standards of the House.
We invite you to revisit the store and experience 1848 in its most refined digital form to date.
1848
Refinement is not reduction.
