We would like to inform our clients and partners that 1848 has formally discontinued the offering of Loeen food products across all of our platforms.
This decision follows a broader strategic review of our portfolio and reflects a deliberate move to sharpen the focus of the House.
Clarity of Direction
From its inception, 1848 has been guided by a principle of restraint—offering fewer things, done exceptionally well. As the House continues to evolve, we remain committed to maintaining a coherent identity centred on design-led, non-perishable lifestyle and accessory collections aligned with Swiss values of precision, longevity, and discretion.
Food products, while appreciated by a segment of our audience, no longer sit within the long-term strategic direction of the brand.
A Considered Decision
The discontinuation of Loeen products is not a reflection on their quality or craftsmanship. Rather, it is a conscious alignment decision—ensuring that every product presented under the 1848 name reinforces a consistent experience, aesthetic, and purpose.
By narrowing our scope, we are able to invest more deeply in the categories that define the House and better serve our clients with focus and intent.
Looking Ahead
1848 will continue to refine its offering, prioritising thoughtfully designed products, limited releases, and carefully selected collaborations that meet the standards of the House.
We thank our clients for their understanding and continued trust as we take these measured steps forward.
1848
Clarity is a form of discipline.
